GREENSBORO, N.C. — Through Sunday, Aug. 27, The Fresh Market, Inc. is doing a register roundup fundraiser for people impacted by the wildfires in Maui.
In all 160 retail stores, customers will be encouraged to round up their purchase to the nearest dollar. The funds raised will be donated to World Central Kitchen (WCK), a nonprofit organization, founded by Chef José Andrés, providing meals to the affected Maui community members and first responders.
According to The Fresh Market, WCK moved quickly after the wildfires spread and has already provided more than 50,000 meals to people in need across Maui and the Big Island.
"We are deeply saddened by the devastation caused by the fires in Hawaii and want to do our part to help the victims," said Jason Potter, The Fresh Market CEO. "By supporting World Central Kitchen, we can ensure that those affected by the fires receive nourishing meals during this difficult time. Every cent counts, and even a small contribution can make a big difference in supporting the Maui wildfire relief efforts and helping victims on their path to recovery.”