GREENSBORO, N.C. — On Oct. 5, The Fresh Market launched a fundraiser to provide relief in the aftermath of Hurricane Ian. The supermarket retailer has promised to match up to $100,000 in roundup donations to provide fresh meals to those who have been impacted by the hurricane.

The fundraiser will span the next three weeks, and 100% of the proceeds will be donated to World Central Kitchen (WCK), a nonprofit organization founded by Chef José Andrés that is dedicated to providing food to victims of natural disasters and other crisis situations.

The WCK’s current food distribution points in Florida include Port Charlotte, Cape Coral, Fort Myers, Lee County, Sanibel and Pine Island. The WCK is has also set up food trucks across other areas that have been significantly affected by the disaster.

“Hurricane Ian has directly impacted many team members of The Fresh Market, their families and the communities we have served for the last 40 years,” said Jason Potter, CEO of The Fresh Market. “We understand the importance of fresh food and the comfort it brings and are proud to support World Central Kitchen’s efforts to assist the people who are experiencing the aftermath of Hurricane Ian. We invite the guests of The Fresh Market to join us in these fundraising efforts to help provide meals by rounding up at the register.”

The Fresh Market’s roundup fundraiser will continue through Oct. 25.