Plant-based Meets Indulgent Taste
It is fair to say that companies who are paying attention to the recommendations by major health and medical organizations to eat a plant-based diet for optimal health and the increasing consumer demand for such products, will remain relevant in the long term.
Plant-based is not a fad
In 2020, total plant-based grocery sales reached $7 billion, and sales grew 43 percent over the past two years. Since March 2020, the consumption of plant-based products has accelerated with 47 percent of Americans reported eating more plant-based products during the pandemic.
Source: Marie’s Refrigerated Salad Dressing, by Ventura Foods
Consumer demand for plant-based products continues to increase
Consumer interest around plant-based alternatives only continues to grow with household penetration at the end of 2020 reaching 57 percent. Fifty-five percent of consumers report being flexitarians and 36 percent of meat eaters are trying to add more plant-based to their diets.
Plant-based refrigerated salad dressings are an emerging category
Retail plant-based RSD is under indexed compared to other grocery categories with only 1.3 percent of total category share at the end of 2020. If plant-based RSD grows like other categories, there is an $11 million opportunity in the near-term and up to a $61 million opportunity in the long-term.
Taste rules
Taste is the number one driver, followed by health, for purchase of plant-based foods. Food and beverage products that deliver on taste and health are positioned to win out and drive plant-based alternatives share and total category sales over time.
It’s a delicious time to be plant-based!
Enjoy the irresistible indulgence that Marie’s is famous for with our NEW plant-based dressings! Crafted with premium ingredients, these popular flavors with a twist will dress up salads, grains, snacks and more.
For more information email maries@venturafoods.com or visit maries.com
