Despite a drop in sales of prepared seafood items in recent months, shoppers are seeking out innovative grab-and-go solutions.

Fresh seafood sales plunged in March due to rising inflation — primarily impacting crab, lobster, tilapia and catfish. Still, there are some bright spots in the department, including an uptick in sales of salmon, trout, seafood salads and other items.  

Some grocery chains utilize other in-store merchandising techniques and their web sites and social media to communicate seafood sustainability and traceability initiatives.  

Transparency and sustainable sourcing — particularly in the fresh seafood arena — have become paramount to shoppers. 

Innovative merchandising techniques and effective vacuum and sustainable packaging have contributed to fresh seafood’s heyday over the past two years.  

Fresh salmon sales have soared throughout the pandemic, and experts expect that trend to continue in 2022.