SAN ANTONIO – Tomato specialist NatureSweet has created a new executive position focused on science.

Martin Ruebelt, a veteran consumer R&D and product strategy executive, is NatureSweet’s first chief scientific officer.

“Dramatically increasing the focus on science, at a time where innovation is speeding up in areas well beyond what has been our historical strength, is not only about a commitment to continue leading in flavor, but also about leading the industry on how to get the superior flavor in a way that furthers our ESG platform”, said Rodolfo Spielmann, NatureSweet’s president and CEO.

Ruebelt will act as an advisor to both the CEO and the head of R&D/quality and lead the development of the Innovation Center NatureSweet committed to create in the United States. 

An accomplished scientific leader with a PhD in food and biochemistry from the Technical University of Munich, Ruebelt brings 20+ years of ag industry experience, according to NatureSweet.