SANTA MARIA, CALIF. – Gold Coast Packing Inc. has hired Robb Bertels as vice president of sales and marketing.  

Bertels has been in the produce industry for more than 35 years, and brings a background in business development, strategic sales and marketing to Gold Coast. Prior to joining the Gold Coast team, Bertels was head of marketing and business development at Sakata Seed America, and has held positions at Amerifresh and Mission Produce.  

“One of the things that attracted me to Gold Coast is the company’s vertical integration in growing operations, processing, product development and innovation,” said Bertels. “We have a great reputation as a high-service organization that really cares about its customers. One of ways we put that to the test is by creating custom blends, flavors and configurations that help our customers adapt to changing market conditions.” 

Gold Coast has been primarily focused on the foodservice side of the business, but most recently the company has been developing additional products that serve the retailer’s needs. Bertels’ long history in the industry will help the company succeed as it takes on the retail sector.  

“Robb’s knowledge and experience complement our team well,” said Gary Burk, chief operations officer. “I, along with the rest of the Gold Coast family, have a great deal of confidence that Robb will be able to further the company's vision of continuous innovation and exceptional customer service.”