WILLMAR, MINN.  — To celebrate turkey season in style, the Jennie-O Turkey Store is launching the Jennie-O Turkey Dance Challenge. The turkey company has teamed up with World of Dance to create a Thanksgiving-themed, high-energy original song and dance. 

“The Turkey Dance celebrates the delicious center of every holiday table – the Jennie-O turkey,” said Nicole Behne, vice president of marketing at Jennie-O. “Whether you’re with your loved ones physically or virtually this year, doing The Jennie-O Turkey Dance is a special way for family members of all ages to create memories and enjoy their time together.” 

The Jennie-O Turkey Dance, launching on TikTok today, was developed by celebrity choreographer Phil Wright. With more than 3 million social media followers and 210 million YouTube views, Phil is executive producer and host of Disney’s Fam Jam.  

Jennie-O challenges customers to show off their dance moves on TikTok or Instagram using the hashtag #DoTheJennieOTurkeyDance. A tutorial for the dance is also available on Phil Wright’s TikTok account.  

“When World of Dance and Jennie-O approached me about choreographing a TikTok sensation that could become as iconic as the Chicken Dance, I immediately told them I was all in,” said Wright. “To me, the holidays are a magical time filled with food and family. I hope this Turkey Dance gives people another way to create memories this holiday season while having a lot of fun.”  

To inspire would-be turkey dancers, Jennie-O has tapped several celebrity dance couples to help spread the word on Instagram and TikTok 

  • Enola Bedard Instagram: enola.bedard ; TikTok: @enola.bedard 
  • The Williams Fam - Instagram: thewilliamsfam ; TikTok: @thewilliamsfam_ 
  • B-Dash & Miranda -  Dash Instagram: bdash_2 ; Dash TikTok: @bdash_2 Miranda Instagram: itsmirandaderrick ; Miranda TikTok: @itsmirandaderrick 
  • Charlize Glass and Sage -  Charlize Glass Instagram: charlizeglass Charlize Glass TikTok: @charlize.glass Sage Instagram: sagerosen Sage TikTok: @sagerosen