EMERYVILLE, CALIF. — For the first time ever, Grocery Outlet is piloting an online grocery platform for North American shoppers in partnership with Instacart. 

The program is set to run for six months across 68 of Grocery Outlet’s California stores. Through Instacart, products from Grocery Outlet’s independently owned and operated stores will be available for same-day delivery. 

“The pandemic has changed the retail experience and how people shop—advancing ecommerce by a decade in just a year and a half,” said Eric Lindberg, Grocery Outlet chief executive officer. “We think it’s important to make our great-value products available across another platform and to a greater audience, introducing Grocery Outlet to customers who may not have shopped with us before. Consumers are telling us that convenience is more important than ever—and we are listening. We’re using this program with Instacart to continue expanding the strong foundation of touching lives for the better that Grocery Outlet was built upon 75 years ago.”  

To begin shopping from Grocery Outlet for same-day delivery via Instacart, customers can visit https://www.instacart.com/grocery-outlet or select the Grocery Outlet storefront on the Instacart app. For all orders, an Instacart shopper will pick and deliver within the customer’s chosen delivery time frame. 

Keep up with the latest in online ordering.