BOISE, IDAHO — A new partnership between Albertsons Companies and Pinterest will allow Pinterest users to access in-app grocery shopping options directly from Pinterest listings.
“A new multi-year agreement will bring innovative AI and API technology to help grocery shoppers plan inspired, fresh meals,” Pinterest said in a statement. “The collaboration also taps into Pinterest’s growing creator ecosystem, forward-looking trends and new formats like Idea Pins, Pinterest’s multi-page video format.”
Under the new partnership, users will be able to directly order recipe ingredients with just a few clicks. In addition, Pinterest will also develop new ‘interactive shoppable tablescapes,’ which will show Pinners how ingredients can be used for multiple recipes. Albertsons plans on training staff members to create Pinterest content.
“Associates, many of whom have spent their professional lives around food, will inspire and engage customers, leveraging their store’s ‘fresh’ food inventory and Pinterest search trends with the Idea Pins format,” the company told Social Media Today. “This program will allow ACI's workforce to use Pinterest’s creation tools in an exclusive way to reflect their knowledge, inspiration and pride.”
Learn more about the latest in grocery retail technology.