SPRINGDALE, ARK. – Tyson Foods has debuted a new kids’ snacking line under the Hillshire Farm SNACKED! brand. The new product will give parents a versatile, on-the-go snack pack made with quality, trusted ingredients – made just for kids.
Hillshire Farm SNACKED! provides a “poppable” protein pack complete with three bite-sized components that pair the signature flavors of Hillshire Farm meats with savory cheeses and a treat.
Hillshire Farm SNACKED! comes as a two-pack that can be easily split for kids to take on the go or added to lunch bags and provides a good source of protein and calcium. Available in four kid-appealing flavor varieties, the snack packs can be found in the refrigerated aisle of select retailers nationwide:
- Pepperoni with Confetti Cake Bites and Mini String Cheese
- Pepperoni with Brownie Bites and Monterey Jack Cheese
- Salami with Mini Chocolate Covered Pretzel Rods and Monterey Jack Cheese
- Turkey with Chocolate Chip Cookies and Cheddar Cheese
“The reality of kids’ lunches today is that parents are serving a collection of snacks – versus a main dish, like a sandwich and sides,” said Noelle O’Mara, Tyson Foods’ group president. “With Hillshire Farm SNACKED! we saw an opportunity to create a product that fits this reality – a lightweight grab-and-go snack pack that delivers quality, taste and, most importantly, is made with components we know kids love.”
Tyson Foods’ entry into kids snacking aims to combine consumer trust earned through quality products from Hillshire Farm, a brand parents feel good about serving, with its category leadership from its snacking portfolio. In recent years, the company has invested in its protein snack products, from namesake brands like Tyson and Jimmy Dean to Hillshire Snacking, the elevated adult snack brand launched in 2016. With 20% year-over-year growth since 2017, Hillshire Snacking is outpacing the competitors with its #1 selling adult combo item since 2018, according to the company.
"Protein snacks are one of the most popular snack foods consumed, and we know protein helps keep kids full, making it an ideal component of a snack. Hillshire Farm SNACKED! is an easy, portable and delicious snack that fits in with today’s parents’ and kids’ on-the-go lifestyle,” O’Mara said. “As a leader in protein and snacking, we saw a clear opportunity for a versatile, great-tasting, kid-focused snack – and that’s exactly what Hillshire Farm SNACKED! delivers.”
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