GRAND RAPIDS, MICH. — September is the most common birthday month in the United States, and Meijer is ready for the busy season with a new online custom cake ordering system. 

As the busiest birthday season of the year arrives, Meijer announced a new online custom cake ordering system to take an extra trip to the store off customers' plates. 

"With school just getting started and so many birthdays taking place in September, parents need all the help they can get, which is why we're pleased to offer this online solution," said Rochelle Bird, a Meijer cakes buyer. "The new online ordering system allows busy parents to order a cake from the comfort of their homes with just a few days' notice and then pick it up during their pre-party shopping trip."  

The retailer's online cake ordering process takes four simple steps: 

  • Choose the store: Confirm the Meijer store where the cake will be made in your settings. 
  • Choose a cake style: Browse hundreds of designs by occasion or theme  
  • Design the cake: Customers can customize the cake's size, flavors, colors and message. 
  • Pick up and pay in-store: Cakes ready in 2-4 days 

The online cake ordering system isn't just for birthdays. The retailer offers cake designs for every occasion from sporting events to baby showers and graduations, as well as a variety of formats including tiered cakes, cupcake pull-apart cakes and variety platters. 

Customers can explore the new tool at