LEAMINGTON, ONTARIO – With back-to-school season at its height, Pure Flavor is highlighting Uno Bites Nano Cucumbers. The super-small, one-bite cucumbers are grown in Pure Flavor’s high-tech greenhouses to be the perfect snackable veggie for kids to enjoy in class, at recess, or on the bus.
“Parents want to pack healthy vegetables in their kids’ lunch boxes every day of the week, but they often struggle to find convenient hassle-free options,” said Matt Mastronardi, executive vice-president. “Available in both Dry Pint and 1.75 lb packages, Uno Bites Nano Cucumbers are so small that kids can literally grab them by the handful. ‘With Uno Bites’, we’re providing a nutritious product we know kids love in resealable, and recyclable packs - you can snack right out of the pack.”
The emphasis on convenience is backed up by survey data from Pure Flavor’s #LoveForFresh campaign in late 2020. The brand surveyed hundreds of people across North America and found that more than 88% agree convenience is important to them when purchasing healthy snacks. 78% of people said they would eat more healthy snacks if they were more readily available.
“We grow four different types of cucumbers and each one has specific flavor pairings, recipes, and uses that make it unique,” said Chris Veillon, chief marketing officer. “If you think all cucumbers are the same, think again – that’s what we’re showing with all the content we share.”