WASHINGTON, DC —The North American Meat Institute (NAMI) is hosting a webinar, Alternative Protein: Industry Innovations and Consumer Trends, on Sept. 9 at 1:00 p.m. EST. 

The webinar will explore three facets of the alternative protein conversation: consumer attitudes and desires, ingredient technology that is critical in bringing products to market, and the future of the alternative protein industry that co-exists with the meat industry. 

“The meat industry has been adapting to consumer interest in alternative protein products for many years,” according to NAMI. “From initial curiosity to current day meat companies with their own plant-based protein brands, the industry has come full circle in acknowledging these products are here to stay.” 

Attendees will learn: 

  • Which consumers are interested in alternative proteins, and why 
  • How brands are positioning their products to compete with meat 
  • The latest in ingredient functionality and flavor trends for plant based products 
  • What alternative protein manufacturers see as their biggest opportunities 

The webinar will be led by Lynn Dornblaser, director of innovation and insight for Mintel, and Dina Fernandez, global director of protein nutrition solutions for Archer Daniels Midland Co. 

Register for the event here