ROCKY MOUNT, NC — Bland Farms LLC, Battleboro Produce, Boyette Brothers Produce LLC, and Sandyland Produce have announced a new partnership and sales company, Sand Candy Produce LLC.
The four major sweet potato growers have partnered in Sand Candy Produce to focus on selling sweet potatoes grown in North Carolina and Georgia. With their respective packing facilities, each partner ca pack bins, boxes, and bags with sizes ranging from 2 - 10lbs.
The company will have its main office in Battleboro, NC and will handle sales for more than 10,000 acres of sweet potato production in North Carolina and Georgia. This will put the new partnership as one of the major marketers of sweet potatoes in the United States.
The new company will expand the market reach for each partner company due to the synergy of their combined domestic and international customer bases.
“We are one of the three North Carolina-based growing partners that have been farming world-famous North Carolina sweet potatoes for over 50 years,” said Joel Boseman, owner and president of Battleboro Produce. “We have enjoyed a strong export business and are excited that now with Sand Candy, we can grow our domestic business along with our international business. Having both North Carolina and Georgia sweet potatoes this season will be a win for our customers.”
Sand Candy will provide full marketing and promotional services to their customers including in-store POS social media, and customer-specific marketing. In addition, the company will also provide mixed loads of sweet potatoes and sweet onions as needed, as well as mixed bins of sweet potatoes and sweet onions upon request.
“We’ve been growing Georgia sweet potatoes for several years now,” said Delbert Bland, owner and president of Bland Farms LLC. “This partnership will allow us to expand our production of sweet potatoes and complement our Vidalia sweet onion season.”