LUBBOCK, TEXAS— Beginning the weekend of July 30, United Supermarkets, Market Street, Albertsons Market and Amigos locations across Texas and New Mexico is celebrating Hatch chile season by roasting fresh chiles on site.
Roastings will happen at all locations the first two weekends. Then, roastings will continue the following weekends at select locations until supplies run out. For years, Hatch chile season has been marked by United Family stores across the company roasting chiles fresh on-site for guests.
“We are proud to continue our tradition of roasting fresh hatch green chiles at our stores,” said Joseph Bunting, produce business director for The United Family. “Each year, we look forward to showing our guests how delicious and versatile these chile peppers can be. They are going to see them all over the store!”
The United family aims to educate guests about the chiles. Customers can learn about the roasting process, the growing process, storing them as well as other roasting events.
Special products will also be available during this time in several different departments. The produce department will have fresh peppers, salsa, hatch guacamole as well as a wide variety of Fresh Cut selections incorporating Hatch chiles. Meanwhile, the bakery will have hatch pound cake and hatch muffins. In the market, guests will see hatch pork tenderloin, hatch burger patties as well as ReadyMeals selections incorporating hatch chiles.