BURLINGAME, CALIF. - Farmstead, one of the first online grocers to offer fresh, high-quality groceries delivered for free, has expanded its service to Miami and surrounding areas.
According to the company, thousands of South Florida shoppers have already signed up for the service which will start delivering today to addresses throughout Miami-Dade County, and to destinations as far north as Boynton Beach and as far south as Key Largo.
“We are thrilled to be delivering to the thousands of South Florida shoppers who value fresh produce, sourced locally when possible, as well as national grocery brands, delivered to their doorsteps for the same or better prices than their local grocer, and with no delivery fees,” said Pradeep Elankumaran, co-founder and chief executive officer of Farmstead. “We are particularly thrilled to tap into South Florida’s vibrant agricultural community in order to offer their produce to shoppers in the region. The Miami-Dade Beacon Council has been instrumental in connecting us with agricultural partners in the area, and we are grateful for their help.”
With Farmstead, customers can get all of their groceries – high-quality local produce, national brands such as Kraft, Nabisco, and fresh meats, dairy and produce – from one place. The company plans to expand nationwide to a primarily mid-market audience.
"We’re excited to have Farmstead launch delivery in Miami," said James Kohnstamm, executive vice president of economic development, Miami-Dade Beacon Council. “Their work in reducing food waste is critical, especially in a growing community like ours. Helping them build fruitful connections with our agricultural partners in South Dade not only gets the freshest seasonal produce to our residents, it expands Farmstead’s positive impact on our local economy."
Farmstead aims to stand out from other offerings by leveraging proprietary AI technology and a dark store model—delivery-centric warehouses that generally serve a 50-mile radius—to maximize efficiency and reduce costs. As a result, Farmstead offers prices comparable to or lower than most supermarkets, but with free delivery to doorstep, according to the company.