Innovative Denver retailer Choice Market is taking fresh to a whole new place with its latest experiment.
Choice’s new Mini-Marts are vending machines that serve the retailer’s fresh fruits, salads, deli sandwiches and other foods. Two of them are currently installed at the Mission Ballroom, a new Denver music venue.
Items in the refrigerated vending machines retail for $3-$6 for snacks and drinks and $7-$11 for meals.
“Choice takes pride in convenience, which is why each vending machine uses state-of-the-art, user-friendly technology to track purchases. Simply walk up to the Choice Mini-Mart and scan your credit card to unlock the door to delicious options to enjoy while watching your favorite band play,” according to the company.
In addition to convenience, customers can rely on Choice to deliver fresh, local, environmentally friendly products. Choice chooses to use ingredients that are better for you, better for the community, and taste better too. Embracing its Colorado pride, Choice works with local farmers to source a majority of its ingredients and products, including organic produce and antibiotic-free and nitrate-free proteins.
“Choice Mini-Mart is a natural extension of our omnichannel strategy and fully aligns with our mission to make good food accessible and convenient,” says Choice Market Founder & CEO Mike Fogarty. “These vending machines are a perfect fit for airports, hospitals, breweries, offices and other institutions that are looking to provide their time-constrained customers and employees with fresh and delicious food.”