WINTER SPRINGS, FLA. - The National Watermelon Promotion Board (NWPB) is participating in month-long collaboration with Disney and Pixar’s original feature film “Luca,” which streams exclusively on Disney+ starting June 18.
“Luca” tells a story about friendship, stepping out of your comfort zone and an extraordinary pair of sea monsters who experience a life-changing summer. Watermelon makes a special cameo in the film as sea monsters Luca and Alberto, who look human when they’re dry, venture beyond the surface to the Italian seaside town of Portorosso to see—and taste—all this new world has to offer.
As part of its collaboration, NWPB has developed the “Unforgettable Summer” campaign, connecting watermelon and Luca’s inherent themes of summertime joy and happiness.
Throughout the month of June, NWPB will encourage people nationwide to visit a special landing page (Watermelon.org/PixarLuca) to either share an unforgettable summer adventure they’ve had or would like to have in 2021.
Participants are entered for the chance to win weekly prizes, such as Luca merchandise or one grand prize of an “Unforgettable Movie Night” prize pack which includes an Outdoor Movie Projector, Projector Screen, Popcorn Maker, Watermelon Slicer and a BlendJet.
“Watermelon and summertime adventures go hand-in-hand, which makes our collaboration with Disney and Pixar’s ‘Luca’ a perfect pairing,” said Stephanie Barlow, senior director of communications, NWPB. “While watermelon is incredibly versatile, there’s no denying most everyone associates enjoying watermelon with our best summer memories – whether it’s family picnics, weekend getaways or unforgettable vacations. That connects directly with the themes of Luca, which arrives just as we find ourselves in peak watermelon season.”