VENTURA, CALIF. - Meal solutions provider FreshRealm has announced a company rebrand that aims to drive growth of the fresh meal category at retail with the focus of connecting people through meals with elevated experiences.
"We are a fresh meals company, and that is all that we do," said Michael Lippold, FreshRealm founder and chief executive officer. "We know this category based on our decade-long runway in the category in various channels of distribution. Our revitalized strategy leans into our experience and is hyper-targeted on delivering an in-store experience that's centric to our retail partners and leans into the consumer needs that we see evolving over the next five years. We are the only company to provide a national and complete solution."
The company's portfolio of fresh meals includes ready-to-cook, ready-to-heat and meal kits and offers retailers a product marketing and sales strategy that starts with consumer insights, includes product design and strategic sourcing. The strategy aims to pull through at retail with best-in-class meal assembly, "just-in-time" logistics and promotion and marketing – all with eye to the retailer's unique infrastructure, value proposition and positioning.
The company has made significant investments at a time when the fresh meals category is seeing unprecedented growth. As part of the corporate rebrand strategy, FreshRealm has brought on Nicole Desir as executive vice president of brand and communications who will launch a new marketing strategy to include a new corporate identity and logo – which reflects the company's tag line, "connecting through meals." She brings over 20 years growing branded CPG and lifestyle businesses.