CINCINNATI - The Kroger Co. is expanding its Simple Truth Recycling Program to include all private-label brands, including Private Selection, Kroger Brand, Comforts, Luvsome, Abound and more.
Developed in partnership with recycling leader TerraCycle, the newly expanded Kroger Our Brands Recycling Program is the first program of its kind, according to the company.
The Kroger Our Brands Recycling Program encourages customers to mail in flexible plastic Our Brands packaging, including potato chip and snack bags, shredded cheese bags, frozen food bags, pouches, deli meat and cheese bags, grain and bean bags, as well as flexible plastic pet food packages. The list of eligible products can be viewed at Kroger.com.
"Kroger continues to provide new and innovative solutions to recycle product packaging as part of our bold Zero Hunger | Zero Waste vision," said Stuart Aitken, Kroger's chief merchant and marketing officer. "The Kroger Our Brands Recycling Program offers customers an easy way to enjoy their favorite foods and support recycling in flexible plastic packaging. Our industry-leading program advances Kroger's commitment to more sustainable packaging and complements other efforts to help build a stronger recycling infrastructure in the US."
Kroger asks customers to collect flexible plastic packaging (bags, pouches, liners, and wraps) in a box until it's full, and then they can print out a free label to ship the box to TerraFresh to be recycled. Customers earn points for every pound of eligible packaging sent and can redeem points as donations to participating charitable organizations.
"Our customers' response to the Simple Truth Recycling Program is a testament to its real impact and the growing consumer demand for more responsible packaging and easy recycling options," said Ben Melillo, Kroger's senior brand manager. "Through the Kroger Our Brands Recycling Program, we remain committed to doing our part and helping customers reduce their environmental footprint in simple ways that are rewarding."