VANCOUVER, BC — Oppy has added Guadalajara, Mexico-based Sergio Ruiz to its North American executive team to support the company’s growth in Mexico. In his new role, Ruiz will focus on building the supply of key items for the leading grower, marketer and distributor of fresh produce from around the world.  

Ruiz offers a decade of experience in the produce industry in retail and imports as well as various other roles and brings a wealth of knowledge in producing in Mexico. Ruiz will work on further growing Oppy’s robust offerings across the berry, citrus, avocados and grape categories in addition to the full gamut of fresh produce available from the leading grower.  

“As we are growing in Mexico, Sergio will provide a focal point that enables us to expand our international network of partners,” said James Milne, Oppy’s senior vice president of categories and marketing. “His expertise and enthusiasm will equip us to meet increasing market demand within our flourishing product categories for items from this increasingly important country of origin.” 

Oppy is currently marketing greenhouse vegetables, avocados, berries and grapes from Mexico. 

“Sergio has worked tirelessly to expand Oppy’s network in Mexico, building strong relationships in the process,” said Jason Fung, Oppy’s vice president of categories, berries and greenhouse Jason Fung. “Our berry and greenhouse categories continue to grow every year and the addition of Sergio to the team will catalyze this growth even further.”