FOLSOM, CALIF. – Jill Scofield has been hired as the director of communications and industry relations for the North American Blueberry Council (NABC) and the US Highbush Blueberry Council (USHBC).
In this newly created role, Scofield is responsible for planning, directing and overseeing USHBC and NABC industry communications programs involving growers, marketers, exporters, importers, distributors and other stakeholders.
“Jill’s association management and industry relations experience, combined with her external marketing and PR expertise, makes her a knowledgeable and well-rounded addition to our team,” said Jennifer Sparks, USHBC/NABC vice president of marketing and communications. “We look forward to having her on board to take our industry relations program to the next level.”
Prior to joining the councils, Scofield spent nearly eight years as the director of producer relations at the California Beef Council in Sacramento. An agricultural and communications professional with nearly 20 years of experience, Scofield has a proven track record in program management, public relations, strategic planning and external relations.
In her new role, Scofield will oversee the councils’ industry email and digital marketing campaigns; data analytics; online resources and website updates; trade media outreach; and event and conference communications. She’ll also serve as a liaison to the USHBC Industry Relations Committee and drive relationship-building and stakeholder engagement in the blueberry industry.
“Working on behalf of men and women who work hard, day in and day out, to provide consumers with a nutritious product has been a highlight of my career the last several years and I’m thrilled to bring that experience and passion to the blueberry industry,” Scofield said.