ARLINGTON, VA. — A new report looking at grocery store investments during the pandemic found that the food retail industry invested $24 billion in response to the dramatic changes in Americans’ shopping and food consumption habits amid the pandemic.
FMI-The Food Industry Association’s report, Receipts from the Pandemic: Grocery Store Investments Amid COVID-19 and the Resulting Economics of an Essential Industry, looks at what retailers spent on safety, workforce and technology investments that have enabled food retailers to safely keep their stores operating.
“We all remember the uncertainty and anxiety that defined the initial weeks of the pandemic, as virtually every aspect of our daily lives changed seemingly overnight,” said Leslie Sarasin, president and chief executive officer of FMI. “Since that time, food retailers and our industry’s nearly 5 million dedicated employees have kept Americans fed and shelves stocked while providing a much-needed sense of normalcy for the communities they serve. This report offers new insights into how food retailers have responded to the needs of their customers and communities throughout this unprecedented time.”
The report, based on a survey of 52 FMI member companies representing almost 40% of the food retailing industry, offers the first comprehensive overview of those changes and a cost analysis of the actions taken by food retailers to safely keep stores open throughout the pandemic. Overall, the report found that food retailers have spent approximately $24 billion on additional pandemic-related expenses since March 2020. These investments include:
Increases in payroll and incentive pay: $12 billion.
Increases in benefits: $5 billion.
Non-monetary benefits and vaccine incentives: $1 billion.
Personal Protective Equipment (PPE) and other safety expenses: $1 billion.
Cleaning and sanitation supplies, labor, and other related expenses: $3 billion.
Technology and online delivery expenses: $1.5 billion.
According to the data, food retailers spent more than $1 billion on PPE and other safety expenses, such as store signage, COVID-19 tests, and thermometers, and an additional $2 billion on increased cleaning and sanitation hires or use of external partners for this purpose, and more than $400 million on cleaning and sanitization products.
Food retailers hired new employees throughout the pandemic to keep pace with consumer demand, which included adding almost 500,000 jobs between 2019 and 2020.
Changes in consumer demand combined with an increase in food costs during the past year resulted in higher sales totals for food retailers. In 2019, the average profit margin of the respondents surveyed was 1.06%. Grocers reported their profits increased modestly in 2020 by 1.44 percentage points to 2.50%.
As consumer spending and food consumption habits begin to more closely reflect those of the pre-pandemic environment, most retailers expect to see sales decline in 2021. Overall, 63% of survey respondents expect sales to decrease from 2020 levels in some fashion throughout 2021, while another 13% forecast sales to remain flat. Just 23% of respondents expect to see an increase in sales this year.
“This has undoubtedly been a challenging year for all Americans, and I am especially grateful for the commitment and perseverance of our industry’s workforce throughout this time,” said Sarasin. “Without our grocery workers, we would have been unable to keep our doors open and therefore unable to serve our communities at a time they needed us most. Now, as we continue to remain vigilant against this virus, our industry is also focused on moving forward and assisting with critical vaccination efforts while supporting the nation’s ongoing economic recovery.”