BOSTON - Grass-fed, organic beef industry leader Verde Farms, has significantly expanded its work force and board membership, following the company's top year for increased sales.
Verde has nearly tripled its workforce in the last 18 months. And following minority investment from Manna Tree Partners, completion of its Series A, and its highest annual sales increase to date (31%), the company is intensifying its focus on team growth, including the addition of corporate leaders across the organization with deep meat and CPG experience.
Verde added Johnsonville’s CEO Nick Meriggioli to its board in October, and more recently has welcomed Jane Sinclair Hilk as the board’s fifth member. Jane is a proven marketing leader with roles including SVP of Oscar Mayer and CMO at Kraft Foods, where she led a $3.6B, 450-employee division in addition to a 400-employee marketing and marketing services function. Their experience, along with board member Brent Drever of Manna Tree, has offered valuable insight and resources to Verde’s organization, from sales relationships and marketing expertise to operational assistance. To strengthen organizational development internally this year, Verde has appointed Haily Lai as Vice President of Human Resources, the first senior-level role of its kind.
“We have a great team to build upon our mission and help us reach new milestones. This year is about investing in the growth of that team,” said Dana Ehrlich, CEO and founder of Verde. “Jane and Nick have been world-class additions to our board. We’ve continued this momentum internally by welcoming seasoned industry leaders across the organization, including Haily Lai as VP of HR. We’re excited to have her as a dedicated “people leader” who will drive our ability to attract, support, and develop top talent.”
Verde will be expanding its branded products in grocery, club and natural/specialty channels from organic ground beef to its new Simply! sous vide range. as the year continues. To support ongoing growth, the brand plans to hire an additional 10 corporate roles in 2021. Verde will also grow its internal manufacturing team in New Jersey by 60% or more by EOY to meet demand.