ORLANDO - Fresh Express is contemporizing its brand with clean, refreshed packaging for its Garden, Premium Garden, Crunchy and Tender Leaf salad blends products.
The new eye-catching design, which features revised artwork and graphics, aims to increase consumer appeal and purchase interest. In independent qualitative and quantitative research, 86% of consumers said the updated look feels "fresh."
The new packaging – which includes elements like a larger window for improved ingredient visibility, product segmentation on pack and a more prominent freshness use-by date – will help the product line stand out on-shelf. Other benefits of the new packaging include the addition of the brand's non-GMO claim and bilingual copy on most SKUs.
"Over the years, consumers have come to trust our freshness, quality and unique products, so it was important that our new packaging clearly communicate these key brand attributes," said Michael Golderman, marketing brand leader at Fresh Express. "Our packaging design is cleaner and simpler than previous iterations – allowing the fresh ingredients, which are the star of every single Fresh Express product, to shine."
The new Fresh Express packaging is available in over 150 varieties in the refrigerated produce department at retailers the United States and Canada.