BIRMINGHAM, AL. – Fried chicken specialist Chester’s Chicken, whose products can be found in supermarket prepared foods sections and other channels, has added five new dipping sauces to their offerings.
The new sauces include:
Chester’s Sauce - blends bold tangy herbs and spices in a creamy base.
Honey Mustard Sauce - a thick, creamy sauce flavored with mustard, honey, horseradish and spices.
Buffalo Hot Sauce - a flavorful hot sauce with cayenne pepper notes and a smooth, yet spicy flavor.
Ranch Sauce - a blend of dairy notes, herbs, onion and garlic.
BBQ Sauce - a medium bodied barbecue sauce that has sweet notes combined with a natural smoke flavor and a unique blend of spices.
“All five of our delicious new dipping sauces feature new recipes made from high quality ingredients,” said William Culpepper, vice president of marketing at Chester’s Chicken. “Consumer data shows that dipping sauces actually drive purchasing behavior, especially with younger consumers, and we are excited to offer great tasting sauces that are a perfect complement to our world-famous chicken.”
In addition to the new sauces, Chester’s unveiled a new menu board design and introduced a new line of branded packaging. The new menu is representative of the company’s rebranding efforts and features new permanent menu items, like Chester’s Fried Chicken Sandwich, Chicken Bites and fried pies.
The new branded packaging is another important element of the company’s brand refresh, featuring bold, bright colors, an updated logo, and a new tag line – “Chicken on the Run”.
“Our new branded packaging and menu boards introduce a more contemporary brand to our consumers,” said Culpepper. “Being largely focused on the c-store segment, ‘Chicken on the Run’ speaks to busy customers who are looking for a fast, fresh meal on the go. And we believe our fresh fried chicken stands out in the crowded marketplace over other competitive offerings.”