CHICAGO – Grass-fed and grass-finished beef producer Pre Brands has been granted a United States patent for a packaging system/method for displaying fresh meat.
The newly patented proprietary fresh meat packaging system/display method was introduced to the market in 2016 with the launch of Pre Brands. The US patent joins patents obtained around the world including in Australia, Canada, Japan, Great Britain, Italy, Spain, France, and Germany.
According to the company, Pre Brands’ packaging is the first packaging to allow for a 100% transparent, 360-degree view of meat with an easy-peel vacuum seal for freshness that is attached to chipboard to offer vertical merchandising billboard at shelf within the food category.
"This patent is an enormous acknowledgment of Pre Brands’ market leadership and innovation in the fresh beef category,” said Kevin Ponticelli, president and CEO of Pre Brands. “Pre’s patented, proprietary packaging system delights consumers in home, is preferred by shoppers in store, and delivers meaningful grass-fed and organic segment consumption and margin advantages to customers.”