CARLISLE, PA. – The GIANT Company is expanding its partnership with Flashfood — an app that allows customers to purchase fresh foods, including produce, meat, deli and bakery products, nearing their best before date at significantly reduced prices — to 33 stores following a successful pilot earlier this year.
“We understand that family budgets are tight, even more so in recent months, which often impacts accessibility to fresh foods,” said John Ponnett, senior vice president of retail operations, The GIANT Company. “With Flashfood, we are giving our customers that access to more fresh and affordable food, while also helping to reduce food waste. In fact, 84% of our Flashfood customers told us that they can eat more fresh food because of this program. We are excited to introduce Flashfood to more stores and more customers this month.”
By downloading the Flashfood app (free on iOS and Android), shoppers can browse deals on fresh items like meat, produce boxes, bakery items and snacks that are nearing their best before dates. Purchases are then made directly through the app and shoppers pick up their order the same day from the Flashfood zone located inside the participating GIANT or MARTIN’S store.
“The GIANT Company has shown it is a truly innovative grocer with a tremendous commitment to serving its communities,” said Eric Tribe, vice president of partnerships, Flashfood. “Our partnership is helping to ensure that perfectly good, surplus food is enjoyed by families and avoids ending up in landfills. In our pilot program alone, over 11,000 shoppers took advantage of great deals on Flashfood and we successfully diverted tens of thousands of pounds of food from landfills in just twelve weeks.”
To celebrate the partnership, new Flashfood users in Pennsylvania and Maryland can get $10 off their first purchase by signing up through this link: https://flashfood.app.link/TryFF10