MANCHESTER, ENGLAND – After a year of record sales—a $30 million sales spike in less than a year—St Pierre has added to new faces to its executive team overseeing operations in the United States.
David Wagstaff, the former president and chief operating officer of The Happy Egg Co., has joined St Pierre as the US commercial director. Jen Danby, former chief marketing officer of St Pierre, will now act as St Pierre’s international marketing director.
In his new role, Wagstaff will guide the business teams enabling the St Pierre brand to continue its growth across the United States.
Danby will head up the recently expanded marketing department with a focus on brand building in the UK and US markets. She will be responsible for a strategy designed to grow brand awareness and educate consumers through advertising, PR, digital media and shopper marketing.
“Despite challenges caused by the pandemic, we’re pleased to report that St Pierre has experienced continued category growth. I believe this is a true testament to the passion and commitment of our small team,” said Paul Baker, co-founder of St Pierre Groupe. “Since bringing St Pierre to the US in 2012, we have worked tirelessly to showcase the quality and authenticity of our products while educating consumers on what brioche is and how to use it across meal occasions. At the end of the day, we really just want to help people elevate their everyday meal.”