PLEASANT PRAIRIE, Wis. (Nov. 11, 2020) – Good Foods has added Spinach Artichoke Parmesan dip to its line of dairy dips. The company also gave the entire dairy dip line new packaging that follows the lead of its refreshed guacamole line and plant-based dips with a new illustrative design.
Used as an appetizer or in recipes like stuffed chicken and scalloped potatoes, the Spinach Artichoke Parmesan dip is available just in time for the holidays. Other varieties in the dip line include Feta Cucumber and Creamy Ranch.
“Adding an additional dip to our dairy line and refreshing the packaging to be more on trend and cohesive with our brand has been no small task,” said Danyel O’Connor, executive vice president of sales and marketing. “Through our work with an outside agency, focus groups and surveys, we knew this transition was the right move for our brand and we’re so excited to complete the design refresh of all our dips.”
Good Foods made the decision to switch from photography-focused packaging to an illustration-focused design as research revealed consumers found that to be more reflective of the fresh and natural product. After months of updating the brand’s packaging, the plant-based dips, guacamole line and dairy dips all have the same illustrative design to increase brand cohesion.