SAN FRANCISCO – Food and grocery eCommerce technology startup GrubMarket has acquired Best Fresh Produce, a well-scaled provider of a variety of fresh fruit and vegetables with a customer base across the United States.
This is GrubMarket's fifth acquisition in the Los Angeles area, and the company plans to continue bolstering its presence in the region. Best Fresh Produce will remain based in Los Angeles and will continue to be managed by its current leadership team.
"We are thrilled to join the GrubMarket family and look forward the new growth opportunities that GrubMarket's technology and network will generate,” said Zakaria Trad, chief executive officer of Best Fresh Produce. “Delivering the finest quality food to our customers in direct partnership with growers brings us pride in what we do. We are delighted to learn that GrubMarket shares the same value of supporting farmers on their platform and promoting the integrity and sustainability of healthy fresh food developed from seeds to table.”
Best Fresh Produce will now be able to utilize GrubMarket's innovative proprietary WholesaleWare software suite, the company's Software-as-a-Service platform providing food industry suppliers and vendors with financial management, easy-to-use online ordering and sales, inventory management, and CRM tools.
"Best Fresh Produce is a highly respected wholesome produce provider in the Los Angeles area,” said Mike Xu, CEO of GrubMarket. “They work directly with an outstanding variety of farmers in the region, and are committed to supplying healthy, fresh produce with the highest standard of quality and sustainability. Together, we will build a greater customer base and a stronger grower network in the food ecosystems of Los Angeles and nationwide."