PLEASANT PRAIRIE, WIS. – In an effort to help provide fresh foods and resources to the non-profit Brighter Bites, Good Foods is teaming up with the University of Arkansas, University of Minnesota and University of Wisconsin football programs to “Sack Hunger”.
During the 2020 college football season, Good Foods will contribute to Brighter Bites for each sack made by the Arkansas Razorbacks, Minnesota Gophers and Wisconsin Badgers throughout each of their games.
“We couldn’t have asked for a more generous or reputable organization to partner with,” said Heather Penn, Good Foods’ charitable board chairwoman. “Brighter Bites perfectly aligns with our mission and values as a family-owned business to encourage and create accessibility of good food for people in need.”
Fans at the respective universities will notice visibility for the campaign through game radio broadcasts, social media messaging and in-venue presence, managed by Learfield IMG College’s local teams (Arkansas Sports Properties, Gopher Sports Properties and Badger Sports Properties).
The better-for-you foods company also teamed with the Wisconsin Badgers last season in its first-ever Sack Hunger initiative.
“We’re proud and thankful to continue working with Good Foods this season and extend the campaign to the Razorbacks and Gophers programs, particularly during a year where many more families are struggling due to the current economic challenges brought on by the pandemic,” said Scott Silvestri, vice president and general manager for Badger Sports Properties.