PLEASANT PRAIRIE, WIS. - Good Foods has launched its ‘Guactoberfest’ campaign to elevate the versatility of guacamole through the month of October. 

“Guacamole is our flagship product here at Good Foods,” said Mandy Bottomlee, director of content marketing at Good Foods. “While guacamole is certainly great on its own, we’re excited for shoppers to experience the many ways this product can be consumed through our ‘Guactoberfest’ celebration.”   

Each week Good Foods will promote its guacamole line—which consists of Chunky, Spicy and Southwest guacamole—by sharing new recipes incorporating the products into meals. Good Foods’ influencer partner Jazzy Things will share recipes like Air Fried Guacamole Bits and Guac Taco Pizza. 

Good Foods will run promotional campaigns with digital grocery and retail partners to share new recipe ideas and build brand awareness. Additionally, Good Foods will host a weekly giveaway on social media that includes a $500 Visa gift card, as well as coupons and other prizes.