MANCHESTER, ENGLAND – St Pierre’s Belgian Waffle has won the gold award in the Breakfast Food category as part of the Specialty Food Association’s 48th sofi Awards. 

“It’s an incredible honor to be recognized among our peers within the specialty food industry,” said Paul Baker, co-founder of St Pierre Groupe. “When we launched the brand to the U.S. in 2012, we had no idea what to expect. It’s been a truly humbling and rewarding experience. And we are so proud of moments like this.” 

St Pierre went up against 2,000 entries across 39 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality and innovation. This is the first time the company has won a sofi Award.  

St Pierre products are made from authentic recipes in France and Belgium, inspired by European café culture, to elevate every meal experience and make every day magnifique. St Pierre can be found in the bakery department at national and regional retailers like Target, Kroger, Meijer and Food Lion.