LONDON – Mintel has launched Mintel Global Consumer, a research tool allowing brand owners, marketers and suppliers to access and compare consumer attitudes and behaviors across the world’s 35 leading consumer markets. 

The research firm’s bi-annual survey of over 35,000 people worldwide allows users of Mintel Global Consumer to access information about what drives consumers and influences their choices for food, drink, beauty, personal and household care across markets that generate 85% of global GDP. 

“Whether brands want to expand internationally or strengthen their core market positions, Mintel Global Consumer will keep them ahead of the curve,” said Julie Lizer, global president of research and insights for Mintel. “Our new research tool can help companies break into new territories by understanding what drives consumer behavior in a specific market, while also enhancing their knowledge of which global trends can be applied to their local market.”