BOISE, IDAHO – Albertsons Companies has partnered with vertical-farming company Plenty Unlimited to provide California shoppers with Plenty’s fresh produce.
Plenty’s indoor vertical farm delivers produce all year long utilizing data analytics, machine learning and customized lighting to maximize taste, while a combination of wind and solar provides 100% of the farm’s energy.
The current Plenty farm can grow 1 million plants at a time and process 200 plants per minute and is designed to use less than 1% of land and 5% of water compared to traditional farming.
“We pride ourselves on offering fresh, quality products that surprise and delight our customers,” said Geoff White, executive vice president of merchandising for Albertsons. “Plenty’s data-driven and sustainable methods are truly innovative, and we look forward to bringing their unique and exciting products to more customers in California as they scale their operations.”
Stores plan to carry four Plenty products initially:
Baby Arugula - A bold baby arugula with spice and subtle hints of summer citrus and black pepper.
Baby Kale - A velvety-soft baby kale highlighted by bright notes and a smooth finish.
Crispy Lettuce - A crispy leaf delivering the fresh, clean crunch people crave with a versatility deserving of the most creative ideas.
Mizuna Mix - A crunchy, colorful mix of tatsoi and mizuna that brings a mustardy heat to the table.
“Albertsons Cos. is leading the industry by creating a new partnership model to deliver customers the intensely flavorful and fresh produce of the Plenty farm,” said Matt Barnard, chief executive officer of Plenty. “This is an important milestone for the Plenty team, and we look forward to bringing Albertsons Cos. customers the best-tasting and cleanest greens they’ve ever eaten.”