PENROSE, NEW ZEALAND – T&G Global announced that Envy apples were the leading branded apples in the 2012-2020 Washington season, evident by double-digit growth in sales, volume and velocity and strengthened retail partnerships.
“The phenomenal growth Envy achieved this past season has catapulted the brand to stardom, consolidating our strong position in the category and building foundations from which to continue to grow,” said Cecilia Flores Paez, head of marketing for T&G Global in North America. “Shoppers confirmed what we knew all along, Envy delivers the ultimate apple experience. The brand is driving high levels of preference and loyalty. One bite is all it takes.”
As Washington Envy volumes increased 20%, so did retailer support, with increased distribution, stronger shelf space and more robust and consistent promotional activity. Year over year dollar sales for Envy apples were up 23%.
Envy is marketed by CMI Orchards, Rainier Fruit Co. and Oppy. Collectively, the marketers celebrate the performance of Envy — which outshined Honeycrisp, Cosmic Crisp, Gala and Fuji in independent sensory testing.
Validated by Nielsen scan data showing Envy in the No. 1 position for nationwide branded apple sales for the 52 weeks ending June 27, the trio anticipates high demand for the new crop, which begins shipping late October.
“We’re confident Envy quality will be maintained through its growth, by carefully chosen growers who follow T&G’s stringent standards and are technically supported, pack houses featuring state-of-the-art sorting equipment and fruit that is shipped to higher standards than the industry,” said Paez.