MISSOULA, MONT. - Two-thirds of shoppers say the safety measures a retailer has put in place to protect them from COVID-19 will determine where they spend their money, according to a recent survey conducted by business solutions company Cennox.  

The survey also revealed that 46% of shoppers think safety measures put in place at supermarkets and retail stores have been inadequate or poorly managed, and only 7% said they have complete trust that retailers will keep them safe. Over two-thirds of shoppers (69%) said that they would consider switching from their regular supermarket if their in-store safety expectations were not met. 

"The results are clear; if shoppers don't feel protected, they will vote with their feet,” said Nick Cockett, chief operating officer of Cennox. "We know how hard retailers have been working to overhaul their stores in recent weeks and months, but they simply cannot afford to adopt partial measures to keep customers safe."