WENATCHEE, WASH. - Stemilt has added Artisan Organics and Top Pick boxes to its summer fruit peach and nectarine program.
The Artisan Organics tote is a durable paper bag that meets consumer demand for sustainable packaging. It is made from paper, is 100% recyclable and holds four or five pieces of large fruit or around 4 lbs. Cashiers will ring the tote bag up via PLU stickers on the fruit. Approximately eight bags ship in a euro carton that displays instantly at retail.
“Our new Artisan Organics™ summer fruit tote is a great bag option for organic consumers looking to purchase summer fruit, but without going through the hassle of picking out fruit in the bulk section,” said Brianna Shales, senior marketing manager for Stemilt. “This tote bag is another easy grab-and-go option and will help boost the average purchase size for peaches and nectarines.”
With Top Pick, Stemilt will pack its very best stone fruit into vibrant boxes labeled as ‘The Most Incredible Fruit Ever’ to offer retailers a point of differentiation and consumers an outstanding eating experience. The fruit is hand-picked from the upper part of the tree, where sunlight produces peaches and nectarines with great flavor and bold color.
Retailers can expect a lighter crop at the start of the season, but both peach and nectarine volumes should significantly pick up by the end of July and into early August with a range of sizes.
Shales suggests that retailers start off by carrying Stemilt’s Lil Snappers® Artisan Organics™ 2lb. peach and nectarine pouch bags that have a mesh backing, then move into the Artisan Organics and Top Pick later in the season.