MENOMONEE FALLS, WIS. – In a time where instore delis and prepared food sections are experiencing lost revenue, adding hot food programs to curbside pickup is crucial. Experts within food technology company Alto-Shaam said that the boldest supermarkets who are prepared to re-invent pre-prepared, hot food programs to fill a much-needed gap in society will be the ones who ultimately win out.
“Offering hot, prepared food from the curbside allows grocers to fill the convenience and quality food gap for customers who are short on time and increasingly busy juggling working from home with family responsibilities,” said Tami Olson, director of national retail accounts for Alto-Shaam. “Filling that gap not only provides a valuable service at this critical time but will also generate an immediate increase in sales and engender greater customer loyalty in the future. It’s a ‘win-win’ for everyone.”
Alto-Shaam offers solutions for hot food programs such as hot food holding cabinets that the company said can bring a return of investment in less than 60 days. Alto-Shaam’s holding solutions are designed to be very easy to operate, eliminating the need for expensive training, and are highly mobile. They are quick and easy to install and are ventless and feature waterless operation. Halo Heat® technology ensures the food stays hot but without drying out, delivering consistent quality.
“We are looking to work with these retailers in addressing their concerns and showing how quickly they can launch new strategies and install new equipment to give essential workers and customers the quality food they need,” said Olson.