Sobeys Inc. announced the opening of Canada's very first Nutella Cafe at its newly renovated Spadina Sobeys Urban Fresh store in Toronto, Ontario.

More than one in five Canadian households purchase Nutella to incorporate into their recipes or morning routine1. Now, they can visit the Nutella Cafe for an assortment of delicious pastries and artisan breads made with Nutella, including bombe, aragosta, zeppole, pizelle and all-butter croissants and danishes. Fresh made-to-order crêpes with Nutella and premium hot beverages are also available to complete the Nutella Café experience.

"At Sobeys, we aim to surprise and delight customers through extraordinary, unique and unparalleled experiences, and our Nutella Cafe does just that," says Mary Dalimonte, Senior Vice President, Merchandising and Commercial Programs, Sobeys Inc. "We are proud to be the first in Canada to offer a Nutella Cafe to customers, where they can add a little joy to their day with the most tasty and delightful bakery items featuring the ever popular Nutella."

As part of the grand opening celebration, customers have the opportunity to sample products from the Nutella Cafe and are encouraged to share their experiences on Twitter and Instagram using the hashtag #NutellaxSobeys.

In addition, the renovated Spadina Sobeys Urban Fresh offers customers an enhanced shopping experience with more products and services. This includes an expanded fresh produce department with ready-to-eat cut fruit, vegetables and salads, and a wide variety of organic and local produce; and the Sobeys' Kitchen featuring chef-inspired self-serve salad and hot entrée bars, stone oven-baked pizza al taglio and freshly made sushi and noodle dishes.  

Spadina Sobeys Urban Fresh, located at 22 Fort York Blvd. in Toronto, Ontario, is open from 7 a.m. to midnight, seven days a week. The Nutella Cafe is open from 7 a.m. to 9 p.m. daily.