PROVIDENCE, RI – United Natural Foods Inc. (UNFI) has named Amanda Helming as the company’s new chief marketing officer. In her new role, Helming will lead UNFI’s communications teams and take charge of UNFI’s brand and product portfolio.
“Amanda brings a wealth of brand marketing and strategic thinking to UNFI along with a track record of successful brand transformations,” said Chris Testa, president of UNFI. “Her expertise in retail and consumer packaged goods will benefit us as we continue driving our Brands+ products into more stores and more home pantries.”
Helming comes to the role from UNO Restaurant Holdings Corp., where she was the CMO. Previously she held positions at Dunkin Brands Inc., General Mills and Disney and ESPN Media Networks.