SPRINGDALE, ARK. — Noelle O’Mara has been named to the newly created role of chief marketing officer at Tyson Foods, Inc. Ms. O’Mara has more than 17 years of food marketing experience and will be responsible for innovation and brand building across the organization with a focus on consumer insights and analytics, research and development, innovation and marketing effectiveness.
She joined Tyson Foods in April 2016 as vice-president, new business models, and most recently she was general manager and senior vice-president of the Jimmy Dean and Tyson brands. Previously she held senior level marketing positions at Kraft Heinz Co.
“Noelle has a proven track record of building brands and high-performance teams, the kind that accelerate growth and lead to results,” said Noel White, president and chief executive officer of Tyson Foods. “She’s focused on modernizing Tyson Foods’ existing brands while building the next generation of innovation.”