OXNARD, CALIF. – Bobby and RC Jones, partners in Bobalu Berries, are the first clients of the new marketing firm SCJewell, Inc., founded by Cindy Jewell, former vice president of marketing for Watsonville, Calif.-based California Giant Berry Farms.
This comes in time for the start of the company’s spring promotions during the height of California berry season.
“Having the opportunity to work with Bobby and RC Jones is such an honor,” Jewell said. “This is a family that has deep roots and history in farming, incredible integrity and love for what they do every day together as a team. I have already spent time with the company and have a long list of ideas and plans to help grow their brand and tell their story to both customers and the consumer.”
Jewell will work with Bobalu Berries’ vice president of marketing, Anthony Gallino, and the rest of his team to build a strong future for the brand to match growth in customer base, acreage and product mix.
“We are on a strong path to walk in our grandfather’s footsteps, taking Bobalu back to how he started the company in 1958,” said Bobby Jones. “This new team with Anthony and contract with Cindy is going to help us become the year-round grower shipper of all berries, which our grandfather started.”
The companies will have a strategic planning meeting later in March to set sights on future announcements.