FMI – the Food Industry Association released its Power of Produce 2020 study on Feb. 28, finding that the produce category is in a great place to easily increase spend per buyer and per trip and improve frequency in 2020.
Because of consumer desire for more information and education regarding produce—from growing practices to nutrition facts and medical and health benefits—2020 is the time for convenience-driven merchandising.
“The Power of Produce tells us that even the most mature category needs to find ways to inspire growth,” says Rick Stein, vice president, fresh foods for FMI. “To that end, we’ve witnessed tremendous strides in recent years for how enhanced produce offerings can inspire consumer demand, as value-added produce alone has grown about 3% in both dollars and volume – three times higher than overall produce.”
Stein points out that March is National Nutrition Month, the perfect time to introduce a health narrative to shoppers.
FMI will host a webinar on the insights from the study on March 19 at 1 p.m. CT. Register here.