Land O’Frost’s Premium Meat product line has a new look complete with full-color sandwich photography displayed on each package and call outs that draw attention to the product’s no added hormones, by-products or artificial flavors, and gluten-free quality.
“We wanted to keep the brand’s loyal customers while attracting new audiences with a contemporary brand story. Through rigorous consumer research we were able to understand what was possible for the design,” says Richard Palmer, creative director for Little Big Brands. “We found that clear communication of quality and visual appetite appeal were critical areas for improvement. The new design addresses both quality and taste while harkening back to the brand’s visual heritage with artisanal cues and Land O’Frost’s core equity blue color.”
This is the first time since the product’s inception that Land O’Frost has redesigned the packaging. The company’s research showed that the new packaging will help sell the premium meat more quickly—during preliminary test panels, consumers noticed the brand within the first four seconds.
Land O’Frost will display the new packaging at the Annual Meat Conference March 2-4.