The Certified Angus Beef brand has created a loyalty program to reward and provide cooking and other tips to its customers.

Steakholder Rewards offers participants the chance to win unique opportunities with renowned chefs and VIP access to special events. As “steakholders,” members also are eligible for merchandise including limited edition carving knives, premium apparel and exclusive content.

“Steakholder Rewards allows consumers to elevate the experience they have come to expect from the Certified Angus Beef  brand, while also growing our conversations with a wider audience base,” says Tracey Erickson, the brand’s executive vice president of marketing. “It is built on delivering experiences that deepen the relationship consumers have with the brand and with our partners who offer it.”

Each person’s experience and rewards will be based on their individual tastes and preferences, Erickson adds. Members can choose to make the experience more personal by sharing information about their beef and shopping preferences, as well as dates for celebrations, such as birthdays.

Steakholder Rewards is free for residents of the U.S. and Canada.  At, participants earn and track points, which act like currency, to redeem for rewards. Points may be earned for activities that include referring a friend, sharing recipes, watching videos at the site, answering surveys, or following the brand on social media.

Members can also earn 10 points for every $1 spent on qualifying purchases of Certified Angus Beef  brand products from participating outlets.

“Research shows that consumers are willing to pay more for our brand and drive farther to businesses offering it, and we want to reward them for that,” Erickson says. “This is a fun way to engage our loyal fans and make them feel an even bigger part of our brand, from family farmers and ranchers to their tables.”