BrightFarms, which supplies local greenhouse-grown lettuce to supermarkets, has significantly expanded its sales team.
Abby Prior, a BrightFarms employee since 2015, has been named senior vice president of sales and marketing. In that role, she will lead the company’s customer growth team, overseeing brand and category growth with retail partners.
BrightFarms has also hired Matt DiNitto as director of sales, East. The company also has appointed Affinity Sales as its Northeast broker to support growth throughout the area, and Bob McGowan will be the lead account executive.
“This expansion of our customer team brings the energy and vision that will allow us to continue to build our best-in-class local salad program.” says Steve Platt, CEO of BrightFarms. “We’re rapidly establishing a footprint across the Eastern U.S., we’re excited to open the Carolinas as our next market.”