Byrd’s Famous Cookies has added brownies, crispy rice treats and large soft-baked cookies to its product roster with a recent acquisition.
Savannah, Georgia-based Byrd’s bought Orlando, Florida-based Selma’s Cookies as part of a strategic expansion.
Selma’s provides private-label sweet goods to supermarkets and other retail and foodservice channels.
“We're excited about the future, about Byrd's expansion and about the opportunity to serve sweet treats to a fast-growing customer base at America's leading theme parks, grocery stores and department stores,” says Stephanie Lindley, Byrd’s CEO. “I look forward to meeting with and welcoming all of the employees in Florida and California into the Byrd family.”
Byrd provides bite-sized specialty cookies to a wide range of major retailers, high-end convenience stores, grocery chains, and inflight foodservice companies. The company’s current production facility, which bakes more than a billion cookies annually, is based in Savannah, Georgia, where Byrd has been headquartered since 1924.