While fresh avocados consumed during the Big Game are eaten in many ways, the most common is in the form of guacamole, and new research reveals that as rowdy Americans gather for the game, they try to stay well-mannered when they huddle around the bowl of dip.
To Dip, or to Spoon?
Despite the communal aspect of eating guacamole, most Americans who consume it (67 percent) use a spoon to scoop the dip from the serving bowl on to their plate before eating it, rather than dipping directly into the bowl with a piece of food. In fact, only 32 percent of consumers directly dip chips or crudites into the serving bowl. Cultural cliches may hold some truth when it comes to guacamole manners as well. Women are more likely than men to spoon onto a plate rather than directly dip (75 percent vs. 56 percent) and polite Southerners are more likely to be spoon-users than their Northern counterparts. Plus, the Northeast and the West tied (22 percent) as the regions most likely to take an "unfair share" of guacamole by scooping up as much as possible onto a food item before taking a bite.
Americans aspire to a higher standard of guacamole etiquette than we actually follow. While only 67 percent of guacamole eaters use a spoon to serve themselves guacamole, 81 percent believe it's the actually the proper way to dip.
And, yes, the dreaded double dippers are among us. Four percent admit to double-dipping the same piece of food repeatedly, and two percent believe it's the most appropriate way to eat guacamole.
The Fight for the Last Bite
When the guacamole supply runs low, Big Game rivalry extends to the serving bowl, especially for Millennials. Sixty-three percent of guacamole eaters are comfortable being the person to take the last bite of guacamole from the serving bowl after asking if anybody else wants it. The youngest respondents, age 18-34, are most likely (24 percent) to try to be the person who gets to scrape the last bite of guacamole from the communal bowl because they want it for themselves.
No matter how you choose to dip, there's no doubt guacamole made with Hass avocados is a staple in many Big Game celebrations. In 2014, Americans consumed 99 million pounds or approximately 198 million avocados during Big Game week. Ninety-eight percent of all avocados sold in the United States are the Hass variety – which contain naturally good fats and are cholesterol free.